Looking For Latino Regulars on Prime-Time Television
The Fall 2003 Season

Alison R. Hoffman and Chon A. Noriega
CSRC Research Report, Number 3
April 2004

Latinos now comprise the largest minority group in the country, yet register as the most underrepresented group in prime-time. 75% of prime-time's regular characters are white and white characters can be found on 95% of all prime-time series. Yet only 15% of shows include Latino regular characters. Although more minorities appear on prime-time this year, the number of Latino characters has remained constant. Latinos remain highly segregated on the programming schedule, appearing on just 5 out of 12 genres.