Looking For Latino Regulars on Prime-Time Television
The Fall 2004 Season

Alison R. Hoffman and Chon A. Noriega
 
CSRC Research Report, Number 4
December 2004

The appearance of Latino regular characters on network prime-time television has steadily decreased over the last three years. Latino regular characters appear in just one of the eight series set in Los Angeles County, a region with a 45% Latino population. Latino regular characters account for just 8% of the regular characters on the 16 series set in New York City, a city with 27% Latino population. 50% of Latino regular characters can be found on ABC programs.